Share...

Click button for playback

The realization of creativity and knowledge in innovation, as well as added value is decisive for the international competitiveness of locations. Baden-Württemberg is one of the regions in Europe with the greatest strength in innovation. The lively correlation of talents, technology and tolerance creates an excellent atmosphere for lasting growth.

The creative industry as a driver of innovation and growth is playing an increasingly important role in this context. Even now the German South West is a significant centre for film, architecture, media, design and pop music. The Creativity World Forum 2009 in Baden-Württemberg during the European Year of Creativity and Innovation offers decision-makers from all over the world an ideal platform to further advance the connection between the creative industry and branches in other industries.

It is an enormous privilege and a pleasure for us to host the Creativity World Forum 2009 for the first time in Germany. At this annual key event staged by the international Districts of Creativity network, thirteen exceptionally innovative regions from around the world including Baden-Württemberg come together to exchange strategies for innovation and location policy.

Baden-Württemberg is synonymous with creative minds, new technological solutions and innovations driven by global industrial players, medium-sized family-run firms and new business start-ups. Our aim in holding this event is consequently to intensify international cooperation between the Districts of Creativity, to showcase Baden-Württemberg as a region of innovation and a location of creative industries, and also to support the processes of cluster formation and internationalization. I cordially invite you to be a part of this exciting event.

The creative industry is undergoing digital change. Fields of business that were traditionally separate are increasingly merging. Innovative technologies offer media experts, games and software developers, as well as architects, engineers and designers, even more opportunities and new business models. In return, creative people supply relevant content which fills these new technologies with life and makes them into marketable products.

As the Innovation Agency for IT and Media, the MFG has been working on networking the creative industries with relevant technology sectors for many years on a regional, national and also international level. We are therefore very pleased to host the Creativity World Forum in our home state, together with the Ministry of Economics, thus creating an international meeting place for interdisciplinary exchange. It is certainly a wonderful end to the European Year of Creativity and Innovation! I wish you all the best for an inspirational exchange of ideas.

Advertisement

"Digital Media and the Music Industry: A Journey from MP3 to the 21st Century Online Music Market"

Karlheinz Brandenburg is the intellectual father of the MP3 standard and has therefore made music history. Digital distribution has revolutionised the industry, creating exciting opportunities for innovative companies. The opportunities in question and how they can be used will be discussed - and no-one is better placed to lead the discussion than Karlheinz Brandenburg himself!

"Innovative Strength as a Driver of Continuous Renewal"

Innovative strength is a key requirement for sustainable growth and thus for jobs. But innovative strength in turn also requires certain preconditions, as Franz Fehrenbach explains using the prime example of Bosch. Investing adequate funds in research and development is in itself no guarantee of success. Other important factors include creative employees, strict organisational control, long-term thinking and last but not least an open corporate culture. Innovations need fertile ground such as this and in return these factors can continually regenerate the entire

company.

Advertisement

Schwäbischer Turnerbund e.V.

Advertisement

Schwäbischer Turnerbund e.V.

Schwäbischer Turnerbund e.V.

Prof. Hartmut Esslinger

"A Fine Line: How Design Strategies are Shaping the Future of Business"

Hartmut Esslinger and frog design have had an unrivalled impact on the world of consumer goods. Apple would not have become an iconic brand without Esslinger, and whether we would have iPods and iPhones in their presentform

is also debatable. Sony, Lufthansa and numerous other global brands turn to him and his company for inspiration. Esslinger’s central message is that culture and creativity have to be taken into account at the highest level. Success in the future will only go to those who stand out from the crowd, understand ongoing cultural trends and combine creative strategies with sound business models.

Prof. Hartmut Esslinger

Watch the keynote

Exhibition

Exhibition

Exhibition

Klaus Haasis, Prof. Tobias Wallisser and Prof. Doris Dörrie

Advertisement

Prof. Dr. Jörg Schlaich

Prof. Dr. Jörg Schlaich

Frans Schmetz

Frans Schmetz

Frans Schmetz, Managing Director of High Tech Campus Eindhoven, Netherlands Prof. Hartmut Esslinger, Founder of frog design, San Francisco, USA Prof. Dr. jörg Schlaich, CEO Schlaich Bergermann und Partner, Stuttgart, Germany

Registration

Klaus Haasis

Klaus Haasis

Cris Cosmo

Cris Cosmo

Cris Cosmo

Moderation: Natascha Berg

"Creative Writing and Storytelling"

“the ideal state: focused and completely immersed.

the ideal attitude: stay open, do not close yourself off, do not

speculate.

the ideal career: sometimes working on something small, sometimes on something big.”

Prof. Doris Dörrie

Watch the keynote

Prof. Doris Dörrie

Karl Steinbuch scholarship holders at Creativity World Forum 2009

Nicolas Palme (Thermakey)

Bernadette Boebel (Pixeldemo)

Watch the keynote

Pixeldemo Liveversion

Nicolas Palme (Thermakey)

Axel Schlenker (Soundbarrel)

Demonstration Christian Scheelen

Karl Steinbuch scholarship holders at Creativity World Forum 2009

"Creativity and Innovation – Driving Competitiveness and Sustainable Growth"

Esko Aho is responsible for sustainable development and socially responsible behaviour on the board of Nokia. As Chairman of the Independent Expert Group on R&D and Innovation, Aho knows which steps need to be taken on the road to creating an innovative Europe of the future. His message calls for action: An innovation-friendly market does not create itself, the requirements include regulatory, political and societal stimuli. A paradigm shift is about to happen – find out how you can participate and benefit.

TALK: "The Impact of Digitalization on the Music and Creative Industries"

Keyboarder, singer and guitarist Ken Hensley made his mark with the hard-rock band Uriah Heep (Lady in Black). At the Creativity World Forum, he will be speaking about music and how it has been transformed by new technologies. Together with MP3 inventor Karlheinz Brandenburg and IBM director Martin Jetter Hensley will also be discussing the global challenges faced by the music industry.

Chris Anderson

Johhny Chung Lee

David Edwards

photo © Pieter Baert

Creative Commons License "share alike"

Theo Jansen

Steve Wozniak

photo © Pieter Baert

Creative Commons License "share alike"

Theo Jansen

John Cleese

photo © Pieter Baert

Creative Commons License "share alike"

Matchmaking Forum

Regional Tours

Exhibition

Creativity Party

Matchmaking Forum