Cannes
Satellite
London
Satellite
Cologne
Night Talk
Hamburg
Night Talk
Düsseldorf
Night Talk
dmexco 2009 Cologne
23.-
Exposition & Conference
dmexco on
Spread the word...
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14,200 trade visitors
The dmexco 2009 in figures
Video: dmexco Impressions
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A two-day conference and exhibition on digital marketing
dmexco 2009
Video: dmexco Impressions
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Frank Schneider and Christian Muche
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15 employees of Zieltraffic run 620 kilometers from Munich to Cologne for orphans in Africa
Zieltraffic runs to dmexco 2009
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Director Marketing, Sales & Operations dmexco 2009
Frank Schneider
left: Burkhard Leimbrock (Director Vodafone MediaSolutions!), right: Dirk Kedrowitsch (Geschäftsführer Pixelpark)
BVDW - Board of Directors; left: Paul Mudter (Vorsitzender, Online-Vermarkterkreis OVK), right: Matthias Ehrlich (Vorstand, United Internet Media)
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Original Slide:
https://my-miki.com/United Internet Media/55856
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110 hours of conference programme
The dmexco 2009 in figures
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Christian Muche (Director Business Development, Strategy & International der dmexco)
Director Hermann (Vaske’s Emotional Network, Frankfurt/Germany)
Digital Creativity
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31 top-class panels on digital marketing
The dmexco 2009 in figures
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Original Slide:
https://my-miki.com/TVNEXT Solutions Miki/53971
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Wenda Harris Millard (President Media Link, LLC)
Digital Visions
More about Wenda Harris Millard
Interview with Wenda Harris Millard
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Original Slide:
https://my-miki.com/NewMediaAge/51350
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Chairman und CEO, Publicis Groupe
Maurice Lévy
More about Maurice Lévy
Interview with Maurice Lévy
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Chairman und CEO, AOL
Tim Armstrong
More about Tim Armstrong
Interview with Tim Armstrong
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How to create effects in a digital world
Debate Hall: Maurice Levy (Chairman und CEO, Publicis Groupe) and
Tim Armstrong (Chairman und CEO, AOL)
The Future Debate
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Over 100 speakers from Germany and abroad
featuring: Dr. Bernd Buchholz
Keynote - Digital Content: „The challenges for publishers in the digital era!“
The dmexco 2009 in figures
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CEO, Gruner Jahr
Dr. Bernd Buchholz
More about Dr. Bernd Buchholz
Interview with Dr. Bernd Buchholz
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Relevant media in relevant markets - digital experiences from the fastest growing market
Andres Kiger (Senior Director of Integrated Marketing, Coca-Cola China)
Digital International
More about Andres Kiger
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What excites you about digital creativity?
Kara Swisher (Microhoo, Facefeed and Twoogle Strategic
alliances in the digital aerea)
Digital Creativity
More about Kara Swisher
What excites you about digital creativity?
Lars Bastholm (Chief Digital Creative Officer Ogilvy North
America and Cannes Cyber Lions Jury President 2009)
Digital Outlook 2010
More about Lars Bastholm
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Wem gehören die Kunden?
Jürgen Blomenkamp (CEO, groupM)
The Data Debate
More about Jürgen Blomenkamp
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Matthias Ehrlich (Vorstand, United Internet Media)
More about Matthias Ehrlich
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290 exhibitors from Germany and abroad
The dmexco 2009 in figures
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CEO, Pilot
Uli Kramer
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CEO, Neue Digitale
Andreas Gahlert
More about Andreas Gahlert
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Digitale Markenführung
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Pixelpark, Vorstand
Horst Wagner
CCO, DDB
Amir Kassaei
More about Amir Kassaei
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CEO, Universal McCann
Michael Dunke
More about Michael Dunke
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70 seminars, during which companies presented their current tools, case studies and news
The dmexco 2009 in figures
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Speaker's Corner: 30 free speeches on digital marketing themes
The dmexco 2009 in figures
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In the frame of the International Advertising Festival, dmexco hosted an exclusive
executive dinner on board of the yacht “Lady Roxanne” after the dmexco seminar
on Digital Creativity in the Palais de Festival.
dmexco Satellite Cannes - Exclusive Executive Dinner
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dmexco Satellite Cannes - Exclusive Executive Dinner
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Cannes Lions 2009
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Cannes harbour: Wine & Dine at Lady Roxanne
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During the yacht trip in the bay of Cannes, the guests established top-class contacts
to marketing and media decision makers in a relaxed atmosphere. The participation
at the Wine & Dine on June 23rd, 2009 was on personal invitation only.
dmexco Satellite Cannes - Exclusive Executive Dinner
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Wine & Dine: The participants
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Together with special guests, Hermann Vaske showed insights in the future of digital advertising methods and invited to a discussion around. At the same time, the guests - digital professionals, representatives from media and advertising agencies as well as top-advertisers - enjoyed culinary delicacies at the 3 star restaurant sketch.
London: Networking Dinner
Links:
http://www.united-internet-media.de/
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Just a few days after the premiere at the Cannes Lions, Hermann Vaske presented
clips from the film „Digital Creativity“ in London on June 29th, 2009.
London: Networking Dinner with film presentation & discussion
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Presenter: Hermann Vaske, Director Hermann Vaske’s Emotional Network, Frankfurt
London: Networking Dinner – The panel
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Guests: Graham Fink, Creative Director M&C Saatchi
London: Networking Dinner – The panel
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Guests: Niku Banaie, Vice President Strategy & Innovation Isobar Global and MD FarFar
London: Networking Dinner – The panel
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London: Networking Dinner – The panel
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Together with the dmexco, the Night Talks are a continual and reliable source of information spread
over the entire year. In cooperation with local partners and sponsors alternating current themes from
the digital marketing sector will be addressed. Hereby the Night Talks target a selected group of company decision-makers and agency representatives, offering first-class discussion opportunities
in a personal atmosphere.
The Concept
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Theory of the evening: “Online direct marketing measures that are mapped into the affiliate
network, are more successful than other measures.“ The lecture spans from the classic
form of direct marketing, to the beginning of online marketing with its achievements such
as behavioural targeting, through to the sophisticated opportunities of affiliate marketing.
Cologne: Direct marketing in affiliate marketing
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Speakers: Heike, Lindner, Head of Sales Commission Junction,
Olav A. Waschkies, Director Strategic Marketing & Mobile Internet Pixelpark
BVDW Vice-President Harald R. Fortmann, Managing Partner Yellow Tomato
Cologne: Direct marketing in affiliate marketing
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Speakers: Dean Donaldson, Digital Experience Strategist Eyeblaster
Götz Teege, General MD Elephant Seven & GF Elephant Seven Espaa S.A
Presenter: Bert Rösch, Redakteur HORIZONT
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Theory of the evening: Mobile Marketing is not optimally integrated into the digital channels.
So, Dean Donaldson, Digital Experience Strategist at Eyeblaster, is demanding in his lecture
that "It's time to get mobile; add mobile advertising to the mix".
Hamburg: Mobile Marketing & Campaign Management
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Watch the Video
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Speaker: Jean-Pierre Fumagalli, CEO smartclip
Presenter: Volker Schütz, Chief Editor HORIZONT
The balance of power on the online video market
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Showcase Speaker: Maks Giordano
Internet as a transmission path for content
– everywhere and at any time
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Theory of the evening: In the future the target groups will determine the contents and
the positioning within the market. The current market demands collaboration, even
among former rivals.“ Furthermore, kyte will be presenting a brand-new showcase.
Düsseldorf: Video and Moving Image Advertising
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