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InnovationCampus09
www.InnovationCampus09.de
"To satisfy customers is not enough anymore. We have to inspire them. This can only be achieved with emotions and innovations."
Sven Schuwirth, Audi AG
„The financial crisis did not change marketing – the establishment of mobile networks and the emergence of social media as a part of daily life had a much bigger impact.“
Dr. Erich Joachimsthaler
Founder & CEO Vivaldi Partners
9:00 Registration
9:30 Welcoming
10:00 Connected minds to create brand experiences
11.30 Coffee break
12:00 Connected minds to activate the crowd for open innovation
13:00 Lunch
14:00 Connected minds to make a sustainable difference
15:00 Connected minds to co-create superior products and services
16.00 Coffee break
16:30 Connected minds to build new media worlds and social places
17:30 Who needs connected minds?
18:15 Get together
AGENDA
Tags : Innovation, Innovation Campus, Konferenz, Networking, Social Media, Consumer Integration, Kundeneinbindung, User Design, Crowdsourcing, Social Branding, Open Innovation, Customized Innovation, Design Thinking, New Media Applications, Innovation Community;
Öffentliche Bilder:
Private Bilder:
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Startseite
InnovationCampus09
Friday, 6th November 2009
SOFITEL Munich Bayerpost, Munich
www.InnovationCampus09.de
AGENDA & PHOTOS
Tags : Innovation, Innovation Campus, Konferenz, Networking, Social Media, Consumer Integration, Kundeneinbindung, User Design, Crowdsourcing, Social Branding, Open Innovation, Customized Innovation, Design Thinking, New Media Applications, Innovation Community;
Öffentliche Bilder:
Private Bilder:
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InnovationCampus09
Loans worth 2 million Euro are transacted via smava's online community www.smava.de each month.
smava as a matchmaker: users can decide which "project" of another user they want to finance.
smava isn't marketing the platform to peer investors but relies on viral effects and PR.
Alexander Artropé,
founder and leader of smava GmbH
Tags : Innovation, Innovation Campus, Konferenz, Networking, Social Media, Consumer Integration, Kundeneinbindung, User Design, Crowdsourcing, Social Branding, Open Innovation, Customized Innovation, Design Thinking, New Media Applications, Innovation Community;
Öffentliche Bilder:
Private Bilder:
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Eric Liedtke, Adidas, InnovationCampus09
Eric Liedtke, SVP Global Brand Marketing, Adidas AG
Öffentliche Bilder:
Private Bilder:
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InnovationCampus09
Helen Parker, Investment Manager, O2 It’s your community
O2 It's your community asks: "If you could change one thing about where you live what would it be?"
the idea behind the o2 community is to "transform the brand into behavior"
O2 Community is awarding real world projects within real life communities utilizing an online community.
Tags : Innovation, Innovation Campus, Konferenz, Networking, Social Media, Consumer Integration, Kundeneinbindung, User Design, Crowdsourcing, Social Branding, Open Innovation, Customized Innovation, Design Thinking, New Media Applications, Innovation Community;
Öffentliche Bilder:
Private Bilder:
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Impressions from the audience
Tags : Innovation, Innovation Campus, Konferenz, Networking, Social Media, Consumer Integration, Kundeneinbindung, User Design, Crowdsourcing, Social Branding, Open Innovation, Customized Innovation, Design Thinking, New Media Applications, Innovation Community;
Öffentliche Bilder:
Private Bilder:
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InnovationCampus09
InnovationCampus09
Hosts Dr. Markus Pfeiffer and Dr. Michael Bartl
Dr. Markus Pfeiffer
VivaldiPartners
Dr. Michael Bartl
HYVE AG
Tags : Innovation, Innovation Campus, Konferenz, Networking, Social Media, Consumer Integration, Kundeneinbindung, User Design, Crowdsourcing, Social Branding, Open Innovation, Customized Innovation, Design Thinking, New Media Applications, Innovation Community;
Links:
http://www.vivaldipartners.de/
Öffentliche Bilder:
Private Bilder:
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Dr. Erich Joachimsthaler @ InnovationCampus09
Founder and CEO of VivaldiPartners
Dr. Erich Joachimsthaler
Öffentliche Bilder:
Private Bilder:
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Helen Parker, O2, InnovationCampus09
Helen Parker,
Investment Manager, O2 It’s your community
Tags : Innovation, Innovation Campus, Konferenz, Networking, Social Media, Consumer Integration, Kundeneinbindung, User Design, Crowdsourcing, Social Branding, Open Innovation, Customized Innovation, Design Thinking, New Media Applications, Innovation Community;
Öffentliche Bilder:
Private Bilder:
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InnovationCampus09
Prof. Dr. Christian Blümelhuber,
Universität Brüssel
Tags : Innovation, Innovation Campus, Konferenz, Networking, Social Media, Consumer Integration, Kundeneinbindung, User Design, Crowdsourcing, Social Branding, Open Innovation, Customized Innovation, Design Thinking, New Media Applications, Innovation Community;
Öffentliche Bilder:
Private Bilder:
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InnovationCampus09
CONNECTED MINDS
to activate the crowd
for open innovation
Tags : Innovation, Innovation Campus, Konferenz, Networking, Social Media, Consumer Integration, Kundeneinbindung, User Design, Crowdsourcing, Social Branding, Open Innovation, Customized Innovation, Design Thinking, New Media Applications, Innovation Community;
Öffentliche Bilder:
Private Bilder:
InnovationCampus09
Founder and CEO of VivaldiPartners
Dr. Erich Joachimsthaler
´Don't market to consumers - Market to situations.
Start engaging, connecting, enticing´
"How do you fit into the 1,440 minutes that your customers live every day?"
´its about really understanding what happens in your customers life and then fit into their lifes.´
Öffentliche Bilder:
Private Bilder:
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Dolf ittkamper, Phillips Design, Second Life, InnovationCampus09
Dolf Wittkämper,
Phillips Design, Principal and Owner of MetaClue
Designing the road to simplicity" shows how Philips Design used virtual workshops and co-created in 2nd life
Tags : Innovation, Innovation Campus, Konferenz, Networking, Social Media, Consumer Integration, Kundeneinbindung, User Design, Crowdsourcing, Social Branding, Open Innovation, Customized Innovation, Design Thinking, New Media Applications, Innovation Community;
Öffentliche Bilder:
Private Bilder:
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Impressions InnovationCampus 09
Tags : Innovation, Innovation Campus, Konferenz, Networking, Social Media, Consumer Integration, Kundeneinbindung, User Design, Crowdsourcing, Social Branding, Open Innovation, Customized Innovation, Design Thinking, New Media Applications, Innovation Community;
Öffentliche Bilder:
Private Bilder:
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InnovationCampus09
CONNECTED MINDS
to make a sustainable difference
Tags : Innovation, Innovation Campus, Konferenz, Networking, Social Media, Consumer Integration, Kundeneinbindung, User Design, Crowdsourcing, Social Branding, Open Innovation, Customized Innovation, Design Thinking, New Media Applications, Innovation Community;
Öffentliche Bilder:
Private Bilder:
eric liedtke, adidas ag, innovationcampus09
Eric Liedtke,
SVP Global Brand Marketing,
Adidas AG
´"cruise ship mentality" = big (tv) CAMPAIGNS changed to "speed boat mentality" = STORIES about products & consumers´
"from "commodities" over "goods" over "services" over "experiences" to "transformations""
three levels of miAdidas 1) selection>service
2) customization>experience
3) interactivity>transformation (with myCoach).´
Öffentliche Bilder:
Private Bilder:
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InnovationCampus09
Michael Schmidt,
Industrial Designer, CEO HYVE AG
the diggit backpack showed how Miki's original idea was adjusted and enhanced together with the snowboarder community
Tags : Innovation, Innovation Campus, Konferenz, Networking, Social Media, Consumer Integration, Kundeneinbindung, User Design, Crowdsourcing, Social Branding, Open Innovation, Customized Innovation, Design Thinking, New Media Applications, Innovation Community;
Öffentliche Bilder:
Private Bilder:
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Impressions, InnovationCampus09, GetTogether
Tags : Innovation, Innovation Campus, Konferenz, Networking, Social Media, Consumer Integration, Kundeneinbindung, User Design, Crowdsourcing, Social Branding, Open Innovation, Customized Innovation, Design Thinking, New Media Applications, Innovation Community;
Öffentliche Bilder:
Private Bilder:
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InnovationCampus09
CONNECTED MINDS
to co-create superior products and services
Tags : Innovation, Innovation Campus, Konferenz, Networking, Social Media, Consumer Integration, Kundeneinbindung, User Design, Crowdsourcing, Social Branding, Open Innovation, Customized Innovation, Design Thinking, New Media Applications, Innovation Community;
Öffentliche Bilder:
Private Bilder:
Bigit Rieder, Swarovski Elements
Bernd Blumoser,
Project manager Siemens Open Innovation Program, Siemens AG
value generated by the idea contest:
268.140 minutes spend on platform,
40.741 visits,
599 Ideas
Crowdsourcing example of the Siemens OI Initiative: Osram idea contest
Due to its huge success further idea contest and crowdsourcing platforms are planned at Siemens for 2010
Öffentliche Bilder:
Private Bilder:
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Ralf Hirt, Glam Media, InnovationCampus09
Ralf Hirt,
Managing Director, Glam Media GmbH
new chances in advertisement by combining different advertising-tactics
"the foothills have risen" "> consequence "distributed Media-Modell"
Tags : Innovation, Innovation Campus, Konferenz, Networking, Social Media, Consumer Integration, Kundeneinbindung, User Design, Crowdsourcing, Social Branding, Open Innovation, Customized Innovation, Design Thinking, New Media Applications, Innovation Community;
Öffentliche Bilder:
Private Bilder:
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InnovationCampus09
Thank you for a great InnovationCampus09 Conference!
Thanks to...
all speakers
HYVE AG
VivaldiPartners
Sigma
Veranstaltungstechnik
Sofitel Munich
Bayerpost
IntelliMedia
the twitter team
the organization team
and all attendees!
Tags : Innovation, Innovation Campus, Konferenz, Networking, Social Media, Consumer Integration, Kundeneinbindung, User Design, Crowdsourcing, Social Branding, Open Innovation, Customized Innovation, Design Thinking, New Media Applications, Innovation Community;
Öffentliche Bilder:
Private Bilder:
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InnovationCampus09
CONNECTED MINDS
to build new media worlds and social places
Tags : Innovation, Innovation Campus, Konferenz, Networking, Social Media, Consumer Integration, Kundeneinbindung, User Design, Crowdsourcing, Social Branding, Open Innovation, Customized Innovation, Design Thinking, New Media Applications, Innovation Community;
Öffentliche Bilder:
Private Bilder:
dr. birgit rieder, swarovski
Dr. Birgit Rieder,
Head of Gem Creative for the Synthetic and Gemstone Business of Daniel Swarovski Corporation / Signity Co.
Instead of an isolated co-creation project, Swarovski has established an ongoing Innovation Research Community
B. Rieder stresses that the comparatively small budget for the design contests created enormous buzz, PR 6 branding effects online
Users who were identified on the co-creation platform are further integrated in Swarovski projects.
Challenge for Swarovski: Convince their B2B customers (watch manufacturers) to listen to the user and adopt user designs.
Öffentliche Bilder:
Private Bilder:
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Lennart Wiechell, EXPO2010, Shanghai, InnovationCampus09
Lennart Wiechell,
EXPO 2010 Shanghai, architect of the German pavilion
Lennart Wiechell, architect of the German pavilion at the EXPO2010 Shanghai speaks about the pavilion's innovative concept "balancity"
Tags : Innovation, Innovation Campus, Konferenz, Networking, Social Media, Consumer Integration, Kundeneinbindung, User Design, Crowdsourcing, Social Branding, Open Innovation, Customized Innovation, Design Thinking, New Media Applications, Innovation Community;
Öffentliche Bilder:
Private Bilder:
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michael kuhn
Michael Kuhn, Senior Brand Manager Business Innovation, Daimler AG
12.900 registered employees, 1.200 business ideas entered in the Daimler BI Community
you only get the right people for your internal innovation community if you dont pay for the ideas !!!
combine online idea generation with offline workshops for idea enhancement
Tags : InnovationCampus09
Öffentliche Bilder:
Private Bilder:
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InnovationCampus09
WHO NEEDS
CONNECTED MINDS ?
Tags : Innovation, Innovation Campus, Konferenz, Networking, Social Media, Consumer Integration, Kundeneinbindung, User Design, Crowdsourcing, Social Branding, Open Innovation, Customized Innovation, Design Thinking, New Media Applications, Innovation Community;
Öffentliche Bilder:
Private Bilder:
jörg ihlau, serviceplan
Alexander Artropé,
founder and leader of smava GmbH
Tags : Innovation, Innovation Campus, Konferenz, Networking, Social Media, Consumer Integration, Kundeneinbindung, User Design, Crowdsourcing, Social Branding, Open Innovation, Customized Innovation, Design Thinking, New Media Applications, Innovation Community;
Öffentliche Bilder:
Private Bilder:
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Christian Blümelhuber
Prof. Dr. Christian Blümelhuber,
Universität Brüssel
"marketing is like a porn"
- always waiting for the next number
Co-Everything: a means to substitute for resources and balls
Es ist verdammt gefährlich, sich nicht um Glück zu kümmern
Viele Marken werden geführt wie ein Doughnut:
Aussen Fettrand und in der Mitte fehlt was.
Sie brauchen keine neue Marketingabteilung
- Sie brauchen eine Abteilung mit mehr Glück
Tags : Innovation, Innovation Campus, Konferenz, Networking, Social Media, Consumer Integration, Kundeneinbindung, User Design, Crowdsourcing, Social Branding, Open Innovation, Customized Innovation, Design Thinking, New Media Applications, Innovation Community;
Öffentliche Bilder:
Private Bilder:
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InnovationCampus09
CONNECTED MINDS
to create brand experience
Tags : Innovation, Innovation Campus, Konferenz, Networking, Social Media, Consumer Integration, Kundeneinbindung, User Design, Crowdsourcing, Social Branding, Open Innovation, Customized Innovation, Design Thinking, New Media Applications, Innovation Community;
Öffentliche Bilder:
Private Bilder:
InnovationCampus09
Greeting by the Bavarian Minister of Finance
Georg Fahrenschon
Öffentliche Bilder:
Private Bilder:
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InnovationCampus09
Jörg Ihlau,
Serviceplan PUBLIC OPINION GmbH & Co. KG
A successful Brand does not have Customers but Fans
when it comes to sustainability "mean what you say", because communities will unmask untruths (like greenpeace did with rwe)
"Green" once was a political stance - now it's a lifestyle.
Tags : Innovation, Innovation Campus, Konferenz, Networking, Social Media, Consumer Integration, Kundeneinbindung, User Design, Crowdsourcing, Social Branding, Open Innovation, Customized Innovation, Design Thinking, New Media Applications, Innovation Community;
Öffentliche Bilder:
Private Bilder:
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Christian Blümelhuber
Prof. Dr. Christian Blümelhuber,
Universität Brüssel
"In a world of continuous change, strategy is dumb!"
Tags : Innovation, Innovation Campus, Konferenz, Networking, Social Media, Consumer Integration, Kundeneinbindung, User Design, Crowdsourcing, Social Branding, Open Innovation, Customized Innovation, Design Thinking, New Media Applications, Innovation Community;
Öffentliche Bilder:
Private Bilder:
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