About the

Public Relations Network

Working on public relations abroad can be a daunting task: It is a financial investment but it is also a matter of trust – investing in unknown, often far away markets with media scenes that appear different and often strange. The media scene on the domestic market is changing with the rise of new media so how can one keep up with the media scene in so many other environments? Elements such as language, currency and the characteristics and preferences of journalists abroad all contribute to this seeming insurmountable hurdle.

Sympra co-founded the Public Relations Network (PRN) in 2006. Unlike many other larger and anonymous networks, the PRN has been carefully created from similar-sized and like-minded agencies to provide our clients with the support that they need abroad. Since 2006 the PRN has risen to a size over 20 owner-led agency partners in Europe, Asia, Australia and America. Recommendation and a multi-facetted selection process enables us to select agencies that conform to our high quality standards and requirements. Trust being one of our key concepts in public relations has been vital here: It is only once they have earned our trust, do we allow our customers to trust them.

In cooperation with our PRN partners, Sympra offers PR activities on all the most important markets and ensures that the PR strategies implemented are completely appropriate to, and effective for the culture, media scene and target groups of this country.

Flying the international flag

"The world is getting smaller but paradoxically corporate communication is having to grow - place your trust in us and allow us to enable your growth potential in communications."

Veit Mathauer, Managing Partner of Sympra and Member of the PRN Board

and the Public Relations Network:

A world of exposure

THE COORDINATION OF INTERNATIONAL ACTIVITIES

// Creation of international PR strategies according marketing/market strategies

// Penetration into the market

// Communications with subsidiaries, agencies …worldwide

// Creation of platforms to facilitate communication

// Regular communication with those involved

// Reporting, matrices, evaluation of activities

INTERNATIONAL CAMPAIGNS

// International press conferences

// International press at trade fairs

// International media works

// Creation of personal contacts to journalists (press relations)

// Internationalisation of Social Media relations

Sympra

SUPPORT AND CONSULTING

// Creation of market entry strategies

// Market research

// Checklists for the implantation of international PR

// Coaching of those responsible for PR

// Support in selecting/hiring PR agency or PR staff for a subsidiary

// Creation and check of press distribution lists

// Implementation of online tools and virtual press rooms

// Creation of basic press material (press releases, presentations, success stories etc.)

A LITTLE EXTRA PR AID

// Research on aspects of the market

// Research for success stories

// Editorial work and adaptation of translation to target the press by qualified native speakers

// Organisation of press conferences abroad

// Distribution of press releases

// Evaluation of translations

For example

International media relations for press events at the 5th International Tomato Conference and Fruit Logistica for a world-leading agricultural company: definition of key messages, coordination of 11 agencies, invitations and media support to company’s key journalists.

For example

Lead agency for Europe-wide healthcare logistics company: definition and adaptation of key media messages, international press work.

For example

The creation of international newsletters for leading companies in machines, plant and shuttering systems for the production of precast concrete parts (conception, editorial work, coordination and verification of translations.

For example

// Market research in CEE for telecommunication infrastructure supplier

// International press relations for various IT companies in Europe, Israel and USA

// Organisation of a press conference in Singapore for a company specialising in Electronic development and manufacturing

visit www.sympra.com or contact us

Sympra GmbH (GPRA)

Phone: 49 711 / 9 47 67 0

Mail:

www.sympra.com

http://blog.sympra.de

For more information

please contact us: